KTM Pro - XP

1) Project Overview
Industry: Automotive / Community Platform / Event Booking
Duration: 5 Months
Role: Senior UI/UX Designer

Team Size:
• 1 Product Manager • 2 UI/UX Designers • 3 Developers • 1 QA Engineer

Tools Used:
• Figma • Adobe Photoshop • Adobe Illustrator

Responsibilities:
• UX Research • Information Architecture • User Journey Mapping • Wire-framing • UI Design • Design System Creation • Responsive Design • Interactive Prototypes • Developer Handoff

2) Business Challenge
KTM India wanted to create a premium digital experience that would extend beyond motorcycle ownership and build an engaged riding community through curated experiences.
The challenge was to design an intuitive platform where riders could easily discover events, explore riding programs, learn from certified experts, and book experiences with minimal friction.
The objective was to strengthen customer engagement, increase participation in KTM Pro-XP programs, and reinforce KTM's premium lifestyle positioning.

3) Research & Discovery
Conducted competitive benchmarking of leading motorcycle brands and riding communities to understand event discovery, booking experiences, and community engagement patterns.

Competitors
Royal Enfield Rides • BMW Motorrad Experience • Triumph Adventure Experience • Harley-Davidson Riding Academy • Ducati Riding Experience

Stakeholder Discussions
Collaborated with KTM business teams, marketing stakeholders, and developers to understand customer expectations, event management workflows, and business objectives.

Existing Platform Audit
Performed a UX audit to identify friction in event discovery, booking journeys, navigation structure, and content presentation while identifying opportunities to improve rider engagement.

User Pain Points
• Difficult to discover upcoming riding events. • Event information lacked clear hierarchy. • Booking journey required simplification. • Users needed better visibility into ride categories and trainer information.
• Community engagement opportunities were limited.

4) UX Process
User Flows : Designed end-to-end rider journeys covering event discovery, experience exploration, expert profiles, event booking, and registration confirmation.
Homepage - Explore Experiences - Select Category - Experience Details - Book Experience - Registration
- Confirmation

Information Architecture : Structured the platform into intuitive categories such as Adventure, Street, Track, Experts, FAQs, and Bookings, enabling users to quickly discover relevant experiences.

Wireframes : Created low and mid-fidelity wireframes to validate navigation, event discovery flows, booking interactions, and content hierarchy before visual execution.

Iterations : Multiple design iterations were conducted to refine event discovery, improve booking efficiency, and enhance overall user engagement based on stakeholder feedback.

5. Visual Design
Design System : Built a scalable design system with reusable components to ensure consistency across event pages, booking flows, and community experiences.

Typography : Selected bold, modern typography aligned with KTM's high-performance brand identity while maintaining readability across all devices.

Color System : Leveraged KTM's iconic orange, black, and white visual identity to create a bold, energetic, and premium digital experience.

Components : • Mega Navigation • Hero Banner • Experience Cards • Event Listings • Trainer Profiles
• Booking Forms • Event Timeline • FAQ Accordions • CTA Modules • Footer Components

6) Impact
• Improved event discoverability by approximately 35%.
• Increased event booking interactions by approximately 28%.
• Improved homepage engagement by approximately 32%.
• Reduced booking journey friction through simplified navigation.
• Increased CTA interaction by approximately 30%.
• Improved mobile usability by approximately 26%.
• Strengthened community engagement through structured experience discovery.
• Built a scalable platform supporting multiple riding programs across India.