Designed the digital experience for LYF (The Ascot Limited brand), a next-generation hospitality brand built around co-living and community living. The website reflects LYF’s energetic and social lifestyle through bold visuals, dynamic layouts, and immersive storytelling.

The design focuses on simplifying property discovery while highlighting shared spaces, flexible stays, and community experiences. With a strong emphasis on intuitive navigation and responsive design, the platform ensures a seamless and engaging experience across all devices, aligning with the expectations of modern travellers.